Now that the dust has settled on EMC World 2014, we’ve had a chance to reflect on the whirlwind event. It was four fun-filled days of sharing knowledge and showing the world some of the ways Syncplicity is reinventing mobility:
Go Lite—turn smartphones and tablets into primary productivity devices
No Silos—provide access to enterprise-wide content from a single mobile app
Storage Choice—store data where you want…on-premises, in the cloud, or a hybrid of both
But we knew all of that before EMC World. So here are a few things that surprised us...
First, we asked our engineers to turn the iPad into a more productive tool than the laptop. Then, we challenged them to do the same with the iPhone…but to make it even better. At EMC World, we gave folks a sneak peek at the new Syncplicity iPhone app, and it stole the show! The pleasant surprise was the near universal endorsement of our work by a discerning and demanding audience. Small is, in fact, the new big. Jaws dropped, and oohs and aahs abounded as our General Manager, Jeetu Patel, showed key features of the app live from Area 53. From traversing complex directory structures to seamless sharing and information filtering, the demo showed how breakthrough UX innovation has the power to transform small form factor devices into indispensable productivity boosters.
Do you agree? Tweet this ... Small is the new big! First (and only) sneak peek of @Syncplicity iPhone app at #EMCWORLD http://bit.ly/1myWzew
It was standing room only for our mobile app demos and sessions. Step aside Celine Dion, it was almost like we had our own Vegas show! Storage techies flooded the venue for anything with the word “mobile” in it.
Do you agree? Tweet this ... Storage techies love mobile @syncplicity #EMCWORLD http://bit.ly/1myWzew
Preparing for a 10-minute demo is a lot more work than it appears. From the sandbox environment to hardware, content, and scripting, there are a lot of moving parts. In the end, all the hard work and rehearsing paid off, and Jeetu’s Area 53 keynote went off without a hitch. But there are always things you can’t predict, like the spontaneous live tweets and texts that came in during the event, which made the demo come alive.
Do you agree? Tweet this ... Spontaneous live tweets at #EMCWORLD Area 53 made sneak peek of @syncplicity iPhone app even more thrilling! http://bit.ly/1myWzew
Forget stress balls! We handed out hydration packs to the first 300 attendees who completed the passport. Within 20 minutes, we’d given out more than 100 packs! People were thirsty at our booth…maybe it was all the rock climbing.
Do you agree? Tweet this ... Hydration packs rock @syncplicity #EMCWORLD http://bit.ly/1myWzew
So, we had a rock-climbing wall (doesn’t everyone?) and skepticism loomed around audience participation. Would people actually dare to tackle it? Thankfully, our fears were unfounded. Suit, tie, dress shoes? No matter. Climbing a wall was second nature to our executive team and EMC World attendees.
Do you agree? Tweet this ...Men in suits can climb walls @Syncplicity redefining sports attire. #EMCWORLD! http://bit.ly/1myWzew
For additional information on Syncplicity @ EMC WORLD please click here.
The explosive adoption of sync, share, and mobile collaboration solutions is undeniable. According to a recent article by Storage Swiss, people work with as many as four or five devices, which makes it more critical than ever that organizations protect data in real-time on every device. The eye-opening article details the impact of enterprise-grade file sync and share solutions on data protection for today’s mobile workforce.
Here are just some of the highlights:
Full system backup + enterprise sync and share = ultimate protection
Full system backups are necessary for many reasons. Sync and share solutions add an additional layer of security by providing real-time, automated backup of working documents.
Mobile editing is becoming mainstream
Increasingly, people are using tablets and smartphones to create and edit documents. Sync and share solutions make sure those edits and new files are synchronized to a central storage location, distributed to every shared device and computer, and protected at every endpoint.
Not all backups are created equal
There’s no doubt that mobility boosts productivity, but if files aren’t backed up in real-time, users can lose hours, days, or weeks’ worth of work. With today’s mobile workforce, files have to be backed up in real-time.
Not all sync and share solutions deliver document protection
Sync and share solutions must have any-folder sync to deliver real-time document protection. With any-folder sync capability, users don’t have to take any extra steps like moving files to a “magic folder” to synchronize their files.
Check out the original Storage Swiss article here.
We are excited to announce that we have started to make the Syncplicity Connector for SharePoint available to qualified Syncplicity Enterprise Edition customers. As part of an early availability program we will work with interested customers to get them deployed, prior to wide-scale availability. Since this was one of the most requested capabilities we are happy to deliver it to our users. The fact that it is part of a broader “No Silos” vision makes it truly strategic for our customers.
Neither IT nor users want app proliferation, disjointed experiences, or bad UXs across their enterprise content. “No Silos” is our vision of delivering a Gold Standard mobile UX for all enterprise content with ONE app. This is the Power of One.
All enterprise content includes data and documents on user devices and end points, content stores like SharePoint, Home Directories, File Shares, Documentum, and other ECM apps.
We have described our vision of integrating with external content stores and design principles that we apply in order to deliver on our vision here. We have also provided details of integration with Documentum earlier this year here.
Specifically, Syncplicity Connector for SharePoint provides mobile access for SharePoint 2010 content, which is our top priority due to the fact that it is the most widely deployed version and has more than 60% market share. The access to this content is supported on Android devices and iPad and will be extended to iPhone later this year.
The things that users and IT will find valuable are:
• The same Syncplicity app with a delightful UX
• Guaranteed content integrity due to native integration
• Check-in/check-out support
• Mobile editing built into the app with controls to allow offline access and edits
• N-tier security architecture that conforms to standards mandated by most CISOs
• Secure credentials that ensure SharePoint credentials cannot be retrieved from the device
• SharePoint content not copied or stored in the Cloud
• Syncplicity device policies that augment SharePoint permissions to provide capabilities such as Remote Wipe, PIN Code restrictions, and restricting files from leaking outside the secure app container
We are excited about where we want to take this vision both in terms of breadth and depth. You can expect that our integration with each content repository will become deeper, and will drive even greater value for your users as we expand our footprint to other repositories. We will continue to build on the foundation of native UX excellence on every major mobile platform.
To learn more read our “No Silos” strategy primer.
Information security is an elusive discipline. Purists look for the most secure mechanisms, and most others don’t care until it’s too late. In this dichotomous world, the security controls that get most widely adopted are the ones that have the least friction and provide reasonable protection. Username and passwords continue to be ubiquitous and PKI is barely visible.
With the advent of Cloud there are new concerns that have come to the forefront. It has become clear that information security has a lot to do with control – the ability to act without any dependence on the cloud provider. We see our customers looking for three specific capabilities for different but related reasons:
1. Data residency options
2. Physical control of content
3. Logical control of content
Data residency options are sought primarily for compliance with privacy laws. The government of the home country wants to retain sovereign rights on the data of its citizens and prevent foreign governments from issuing subpoenas for it. Data sovereignty is purely a function of the geographical location of the data. Syncplicity with Syncplicity StorageVaults addresses that concern directly by allowing our customers to pick and choose the type and location of their storage by content categories. Any provider that does not offer an in-country data storage option is not likely to be able to meet this requirement.
Customers want the ability to take a system offline in the face of any perceived or real risk. This again is best addressed by having physical access to the storage. A customer can isolate the system by powering down storage or disconnecting it from the network. Syncplicity StorageVaults addresses this concern, as customers can pick their storage in their data center as the target. Cloud providers cannot meet his requirement by offering an in-country data center because customers don’t have control over the physical infrastructure, and only on-premises storage can address this concern.
The final frontier of control is logical control of content. This is where customers seek to restrict access to only people they authenticate. Any outsiders, including government agency or cloud provider employees, should not be able to access customer data. This has been a hard problem. One solution that has been suggested is customer-controlled encryption keys. This is a solution that falls short—not because it fails to secure but because it breaks the functions that the application is supposed to deliver in the first place. If the cloud provider cannot decrypt the data, functions like sorting, adding, searching, subtracting, and any number of data manipulations just don’t work. There are myriad patch solutions that preserve format and/or some functionality, and there is at least one ambitious one namely, homomorphic encryption. But none of these solutions really address the problem for sync, share, and collaboration applications like Syncplicity.
What our engineers have come up with is an ingenious solution that applies the age old “two-man rule” to this problem. The two-man rule is a simple, elegant, and robust system that is still used to protect land-based US ICBMs. We reckon if it works for ICBMs, it should be good for customer content as well. We call our innovative application of the “two-man rule” StorageVault Authentication. At its core StorageVault Authentication requires two independent parties to authenticate the user before getting access to the system. With StorageVault Authentication (SVA), you, our customer, are one of those two parties. Hence SVA is an additional layer of authentication that users need to go through when accessing a specific storage device for the first time. This additional authentication is provisioned and managed by the customer and the authentication handshake happens directly between the client and storage layer. This ensures that the cloud provider has no control, and hence no way, to access customer content. There are many details that our engineers have refined while working closely with large enterprise customers to ensure that both security and UX goals are met.
We are very excited to make this capability available to our customers at EMC World 2014, and for customers who care about the three points above, we can assure you that no one else in the market delivers on them.