Ten years ago, Jon Burns gazed over a European soccer stadium full of fans and saw great potential. Soon after, he created Lionsraw, a UK-based charity that empowers soccer fans to donate time and money to community efforts. Today, Jon is doing a lot of good for a lot of people the world over. Recently, though, Lionsraw, was up against a file-sharing and collaboration problem. “We have staff all over the world and lots of volunteers,” says Lionsraw Founder and CEO Jon Burns. “So the problem we had was, how do you communicate well — how do you share information well — when you’re all over the place?”
Spread across five continents, Lionsraw employees and volunteers had no centralized way to store and share documents. Confidential data was comingled with non-sensitive information, and a lot of their files were big, bulky videos and photos they wanted to edit and share from around the world. They also wanted mobile access to everything, from everywhere.
Instead of us telling you about it download the Lionsraw case study or more fun, watch Jon Burns tell you the story.
Our IT community has long been held captive by requirements to “tell” end users what to do. Use this app, don’t use that one. Read the 20-page manual.
But the new shapes and forms of software are changing how end users experience technology. Well-designed software is “showing” them what’s possible. They are swiping and downloading apps on their own. And they are enticed by a multitude of application choices, making it even harder to accept being told what to do.
An opportunity awaits for IT leaders with the foresight and willingness to adapt to a new role. When IT takes a leadership position to provide users with authentic experiences that fulfill their pressing needs, IT will be viewed through a new lens. They will be the heroes, not naysayers, while still protecting their organization and managing costs.
But this IT transformation cannot happen unless all three sets of interrelated stakeholders approach things differently.
First, as vendors, we must design and build software differently. Rather than heavily load on features, we must hide complexity and make the most frustrating daily tasks incredibly simple. Instead of expecting users to train on software, intuitive design should let them naturally peel away only what they want, or go as deeply as they want.
Second, IT must adapt from enforcing the use of required apps, to thrilling and compelling users to gain value from the application. It will no longer be acceptable to assume a go live date met, or a list of features included, make an application successful. The single most important metric for IT and vendors alike will be end user engagement.
Third, end users should keep an open mind about what to expect from their technology at work. A change is underway that will move enterprise software productivity ahead of what users can do with consumer apps. Let go of the idea that the best apps are those you find on your own, at home. Prepare to be surprised.
As behaviors across these three groups evolve, many new and different experiences await. For IT especially, there is an opportunity for significant repositioning. It will take new skills (marketing), new job titles (customer success managers), and a rethinking of what matters (end user engagement). But as IT provisions and drives use of productivity tools that intuitively deliver value, IT will become the hero. And they’ll do it by showing users the way, not telling them to follow it.
As a leader in the enterprise file, sync and share (EFSS) market, EMC’s “mobile first” approach has enabled us to meet and support our ever-growing customer requirements. It’s no longer just about storage space and pricing; customers need to strike the right balance between productivity, efficiency and security. Enterprises need to take into consideration the best way to leverage EFSS by matching capabilities to use cases, especially as this market continues to mature.
On the heels of EMC’s “leader” position in Gartner’s Magic Quadrant for Enterprise File Synchronization and Sharing, today, I’m pleased to share that Gartner has recognized EMC Syncplicity in its Critical Capabilities for Enterprise File Synchronization and Sharing report. Gartner gave Syncplicity the highest score for extranet and mobile workforce.**
We’re not surprised EMC scored the highest in extranet and mobile workforce. We’ve built Syncplicity to be the very best in providing an incredible user experience and enhancing productivity regardless of where you are or what device you’re using, inside or outside the firewall. And what would our app be if it didn’t help you collaborate with key, internal stakeholders and the extended enterprise?
However, let’s not forget the two other key areas Gartner highlights as critical capabilities for EFSS vendors: security and collaborative document management. EMC scores in the top three for both: 3.62 out of 5 for High Security and 3.31 out of 5 for Collaborative Document Management. We believe this demonstrates our promise to always give users and IT the well-rounded EFSS solution they deserve.
Gartner rates security use cases based on “exceptionally sensitive files” – we believe this means Syncplicity continues to have your back when it comes to sharing the utmost sensitive files. With our policy driven hybrid cloud, IT has completely control over file security and storage location and our enterprise-grade access controls, military-grade encryption, remote wipe and mobile device management (MDM) integration means more specific and individual protection for users, files, folders and devices. Additionally, we’ve increased our security measures with the release of StorageVaults and StorageVault Authentication to set security controls on storage repositories.
And we don’t take collaborative document management lightly. We recently announced annotation and editing capabilities within PDF documents and MS Office files (respectively) in our new iPhone app and we have our Documentum and SharePoint connectors for connecting to existing enterprise applications. Ultimately, we will live by our “no silos” approach to mobilizing enterprise content to ensure every one of our users experience seamless, powerful and secure file sharing and collaboration.
The numbers don’t lie: Gartner’s Critical Capabilities for Enterprise File Synchronization and Sharing has mapped out the critical needs of customers looking to adopt an EFSS solution and I’m proud to say that EMC continues to lead the way. *Gartner, Inc., Critical Capabilities for Enterprise File Synchronization and Sharing, Jeffrey Mann, et al, 13 August 2014. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**EMC Syncplicity scored 3.44 out of 5 for extranet and mobile 3.64 out of 5 for mobile workforce.