Over the last few months the Syncplicity team has released new features to improve the end-user experiences, aligning to our one key pillars of Innovative User Experiences and Advanced Data Protection. The new features released can help organizations to improve productivity, increase collaboration and have been important milestones for paving the path to future releases.
On July 11th we are hosting a live webinar to highlight and share new features. To register or for more details click here.
New Search feature (Restricted Availability)
The new Secure Enterprise Search feature, our secure enterprise search, brings search capability to security conscious customers while not overexposing you to increased security threats and compliance risk. As an example, a competitor, has had a search feature available but it exposes their customers to risk by storing Personally Identifiable Information (PII) in their US Public Cloud regardless of where the customer and user are located. It also indexes the first few pages of characters of every document and stores it in the Public Cloud.
Our Secure Enterprise Search feature is being rolled out in phases starting with this Restricted Availability phase for customers in the US Privacy Region (Orchestration). Full text search will be available for customers storing files in US Cloud only. In subsequent releases, we will offer it in the EU Cloud and then on-premises.
How Search works?
If you are looking for a file or a folder, it can be cumbersome without a search facility. Using our powerful new search capability, users can now search across their entire Syncplicity account- across all files and folders - using keywords and phrases to find the content they are looking for. Using the web browser, users can perform both simple and advanced searches with the ability to narrow the search results based on filters. The powerful search engine searches not only filenames and file metadata, it also searches for text within the files (full-text search). Text search will only return results if the files are stored in the US Cloud.
Please note, to enable this feature please contact Support.
Search requires that we surface file metadata like the filename, which could contain Personally Identifiable Information (PII). PII is the foundation of the General Data Protection Regulation (GDPR) established to ensure that companies protect EU citizens’ PII and can comply with EU citizens requests to be forgotten.
As part of our next phase, when we will offer Search in the EU Cloud, all metadata is stored in the EU providing customer value by ensuring PII stays within regional boundaries and helping companies maintain data sovereignty.
In the future we will also offer the Search capability with the option of storing the indexes on-premises.
New version of Windows Desktop v5.5
We continue to improve the user experience on the desktop. Now users can get insights on the status of synchronization of files on their desktop. This is also known as “Sync Status”. When working with files on Desktop, users rely on the “green” checkmark which indicates that latest versions have been synced, that the latest version is available to others and across all screens of the user. Sync Status now allows users to understand the state of their content synchronization on their desktop, giving users an easy way to see what is being synchronized and what is not, and then providing a course of action for resolution. If a user cannot resolve their synchronization issue, they have the option to download the log and send it to IT or Syncplicity to help in its resolution.
New version of Mac Desktop v5.5
With this new version of our MAC client, we have support for streaming files from the cloud (SyncDrive). This feature has proven to be compelling for users and teams sharing large folders and files with their teams and with external partners. Users can now also have offline access to files and folders when on the go with additional controls for files in the cloud including favorite files and folders. This allows users without network connectivity to have the ability to view and edit files while offline.
Creating Office documents from Web with Office 365:
We have further improved our integrations with Microsoft Office 365 in the ability for users to initiate creation of Office documents from their Syncplicity account on Web. This feature is an addition to the existing integration for viewing and editing as well as concurrent editing support from the web.
Customers can leverage their existing O365 subscription to create office documents:
The 'Create file' icon is displayed only when:
Microsoft Integration is Enabled for user and owner
User has write access to the folder
User is inside a folder or sub folder
On document save/auto-save, the file is stored in Syncplicity.
Enhanced Folder Insights and Notifications on the Web
With the last release, users gave us great feedback regarding the need to provide additional visibility and notifications about who re-shared my content? What was deleted this week? Your personal digest will have the answers for you.
We have further enhanced this functionality, users now have more visibility into their folders and files with notifications and a digest (daily, weekly, monthly – users select) that summarizes activity. At a quick glance see what content has been shared, re-shared, changed and deleted. Additionally, we have added personalization on notification settings based on folders. Some of the personalization includes:
Navigation directly to the file or folder from the digest email
The ability to remove duplicate file/folder events
Personalizing of colors and layout
For free and trial accounts, we have limited number of emails that will be sent to a user’s account
New version of iOS now available with integrations to iOS Files app:
As many of you are getting used to using your files app on you iOS devices, you can now access Syncplicity files right from the native files app on your iOS devices. Additionally, you can take advantage of the native resolution support for better user experience and optimized layout taking advantage of the screen size on iPhone X and other iPhone and iPad models.
What can I do with Syncplicity from the native files app? You can now…
Delete files and folders
Search in Syncplicity for files and folders
For those of you waiting for the next version of DataHub, here it is…
We just released v3.7.12 of DataHub (DH) which offers:
Maintains original file timestamp when copying/migrating file to/from Syncplicity
Previous DH versions updated file timestamp every time file is transferred by DH
Support/Upgrade URL Updates
URLs in DataHub that reference back to Syncplicity/Axway for support and product updates
As a refresher, here are the benefits of DataHub:
Compose a digital workplace quickly and easily:
Join us at Dell Technologies World in Las Vegas to discuss how to modernize your IT infrastructure with our secure content collaboration platform.
As a Dell partner, we are looking forward to participating in the upcoming Dell Technologies World in Las Vegas - a conference where IT professionals & business decisions makers can see, touch and discover products and solutions to enable digital transformation from the edge to the core to the cloud.
During the event, we will be discussing following topics:
· How to mobilize Dell EMC storage with Axway Syncplicity
· How to replace file shares to modernize infrastructure and reduce costs
· How to gain anytime, anywhere access to all of your data from any device
To schedule your meeting with Axway click here
Our customers benefit from the significant ROI that a modern content collaboration platform brings to their organizations by increasing efficiency and agility -- work anytime and anywhere – while reducing costs.
Because Syncplicity does not restrict where data is stored, Dell storage customers can keep their data on-premises, in the cloud, or hybrid. With Syncplicity IT regains control and security over corporate data while providing employees with full and seamless access to information from anywhere, any times, and from any device.
Watch this video and find out why users love and IT trusts Syncplicity!
Make sure you visit Axway, booth #1650 to learn how we can help you modernize and mobilize your workplace with Syncplicity. Schedule a meeting today or stop by our booth and get one of our statement t-shirts!
To learn more about Syncplicity capabilities read: To compose your digital workplace, go modern.
What’s new with Syncplicity?
The Syncplicity product and engineering team has been busy building new enterprise features. We continue to innovate across four pillars that drive value for our customers:
You'll see that the Spring Release brings some very exciting features that empower the entire Syncplicity ecosystem from administrators to users, but this release has a strong emphasis Innovative User Experiences (user) and Ecosystem Collaboration (developers).
Watch the webinar “Spring Release: What’s New with Syncplicity”.
Innovative User Experiences
Power + Usability
This spring, we released an improved desktop experience, one that is both innovative and powerful. We have combined the strength of multi-folder sync (the ability to sync any folder on your desktop to the cloud) with the power to seamlessly stream files from the cloud to the desktop.
With this release, you have the benefits of multi-folder sync like real-time backup, recovery from Ransomware combined with streaming files from the cloud without using storage – accessing millions of files without consuming storage.
Available on Syncplicity Windows App 5.4.0, not currently available on Mac.
Folder Insights + Notifications
With our new notifications users have more visibility into their folders and files than ever before. With notifications and digest, that users can set for daily, weekly, monthly – users receive an update that summarizes activity. At a glance – users can see what content has been shared, re-shared, changed and deleted.
Removing the guesswork. These types of features help users in subtle yet, powerful ways from understanding personal collaboration activity to knowing who is responsive, to being alerted to changes in a file so that you can keep abreast of new content.
As we continue to evolve our sharing models, to address our customers’ need to provide users with secure sharing, external sharing is a top priority. We address three levels of sharing – Internal, Affiliate and External. Now, users can easily view from Syncplicity online if their folder is being shared with an external partner, internal or if the folder has been shared by an external partner. This helps users manage external collaboration and sharing – helping avoid data leakage while giving IT more granularity over external sharing.
This features requires activation, please contact your Syncplicity Customer Success Manager.
Advanced Data Protection
Improved Security for Regulated Industries
For security conscious industries, we now offer client certificate based authentication for Syncplicity Windows App and the Syncplicity web client. This additional level of security supports using client certificates allowing mutual TLS/SSL authentication against Syncplicity storage. Only users with the correct certificate installed will be able to access corporate data.
This new feature ensures only trusted devices can access company data, providing heightened security.
Customer owned encryption keys is also available in a controlled release for customers and prospects, giving you, the customer, ultimate control over your encryption keys, ensuring no unauthorized 3rd party can access your company files.
Application Whitelisting – Control Access to Syncplicity API
Prevent unauthorized applications from accessing data from Syncplicity. Administrators have the ability to enable and disable application whitelisting and specify application keys to whitelist. Giving companies the control over what applications connect to Syncplicity and the ones to be blocked.I
Define specific capabilities for applications accessing Syncplicity.
With this features customers can limit what API calls are made to the Syncplicity API. Applications Scopes provide control over Syncplicity’s APIs that an application can call, providing Enterprises complete security and control based on their security policies for external applications on each of the APIs.
We are excited to announce our Developer Portal and our new Content API giving customers the power to create and innovate by building custom applications that solve your unique use cases.
To read the blog, click here.
In addition, to the new Developer Portal we’ve released five new applications that customers can download from the AMPLIFY MARKETPLACE, click here.
Thank you for your continued support. To learn more please visit our support site for release notes.
The Product Solution, Management and Engineering Team at Axway Syncplicity
We are excited to introduce the Syncplicity Developer Portal! The new portal includes an interactive console with everything you need to help facilitate and speed custom application development. From exploring the latest document for Syncplicity’s application programming interfaces (APIs) which include content capabilities and user provisioning to accessing sample code in Java, C#. With Syncplicity APIs, developers can make their applications content aware by accessing files for upload, download, create shared links. APIs allow both developers, technology partners and customers to easily create end-user applications or administrative applications connecting to customers’ Syncplicity accounts.
As a developer, the portal will provide complete access to everything you need to get started, upon creation of a developer account, you will instantly get access to interactive documentation, code samples, knowledgebase articles and a Syncplicity sandbox environment to test your application or just your API calls. The site provides an easy to follow reference guide and prerequisites to help you get started. One of benefits is instant help from a community of other developers and our team here at Syncplicity, including Product Management.
Build Custom Applications to Meet Your Business Needs
They Syncplicity APIs can help you address a wide-range of unique use cases based on your business requirements.
As a Syncplicity platform user or an application developer, you can enable development of your content aware applications by using Syncplicity API set – building applications for end-users that streamline interactions with content and improve collaboration. Giving business users new innovative ways to collaborate with internal and external teams.
An example: Build an administrative tool to simplify user provisioning or an application to automate group and policy configuration
Our API platform takes care of the heavy lifting so you can focus on your business needs. Further, you can publish your new application on the AMPLIFY MARKETPLACE. The AMPLIFY MARKETPLACE includes applications provided by Axway, the Syncplicity team, our customers and partners. Additionally, you can also find reference applications/connectors you can use.
Take a look at our new applications / integrations, to download click here.
Join our webinar, Spring Release 2018 to learn more about the Developer Portal, Content API and our new applications. Register to attend live or watch on-demand at a later date.
The content collaboration platform (CCP) market, formerly enterprise file sync and share, is going through a period of rapid transformation. CCP is a key building block for digital transformation as enterprises look to modernize their infrastructure to power a modern, digital workplace. Some, CCP solutions are providing enterprises with a path to modernize their infrastructure and realize the productivity benefits of a secure mobile, digital workforce while ensuring data is stored securely and in line with changing data protection regulations. True digital transformation requires unlocking unstructured data from within legacy infrastructure – home directories, group shares and making it easily accessible to enterprise users from any device, anywhere while offering security and a feature rich CCP solution.
For CCP solutions to truly enable digital transformation – businesses need to understand their infrastructure and security requirements and then map to the right CCP solution. Whether from an application or infrastructure perspective, CCP solutions will need to adapt to ensure their place as strategic and competitive tool for today’s businesses.
The Digital Workplace
As businesses look to capitalise on the productivity benefits of modern technologies a key trend has been mobility and BYOD. CCP vendors continues to prioritise the “anytime anywhere” working model, enabling the digital workplace while giving senior-level executives peace of mind around security and governance. CCP providers that specialise in hybrid options allow businesses to easily align their data storage with their business needs – whether on premises, in the cloud, a private cloud or a combination of the three.
The digital worker requires seamless access to content “anytime anywhere” on any device regardless of where it resides in the enterprise, but they also require integration with popular user productivity tools like Microsoft Office 365. Modern EFSS providers are not only providing the infrastructure for secure mobile access, but collaboration functionality that improves productivity.
Additionally, as cloud solutions play an increasingly large role, a progressive CCP solution will need to ensure that enterprises maintain flexibility, something that can be achieved through hybrid cloud solutions. Not all data is created equal and large, global corporations need the flexibility that comes with a hybrid cloud offering, allowing them to customize their environment, combining public or private cloud and on premise, without sacrificing usability.
An Infrastructure for Tomorrow – Security, Compliance and Data Protection
With uncertainty still surrounding data protection and compliance enterprises are operating in an increasingly complex environment. One such example is Privacy Shield that was recently approved to replace Safe Harbour. The one certainty is that businesses operating within Europe need to have a fine-grained understanding of what data they are collecting and the geographical regulations that apply to that data. To achieve this -- business are changing the way they evaluate new technology such as cloud, and how which their data is accessed and shared.
CCP can provide an answer. By providing a consolidated modern storage platform, CCP addresses the issues of distributed, costly and insecure legacy storage solutions, delivering a secure and compliant way to manage and store data. CCP solutions which enable infrastructure modernisation will also support enterprises in meeting the most stringent security, governance and IT administration requirements and avoiding costly fines for non-compliance.
And it’s not just being compliant that companies need to worry about. As more global enterprises become victims to ransomware attacks and business leaders become increasingly nervous, EFSS providers can support organisations with real-time backup, multi-folder sync features, retention policies and recovery plans.
The CCP market is evolving to address an increasing number of business requirements to improve collaboration across the digital ecosystem and infrastructure modernization, while ensuring data is secure. Organizations are looking for vendors who integrate with office productivity solutions, like Microsoft Office 365 and connect to back-end content repositories to provide access to content that was previously not available unless you were behind the fire wall. Though integration, whether with applications or infrastructure, CCP can support the modernization of the workplace as a critical component to digital transformation in the modern business.
To learn more read: Gartner Magic Quadrant for Content Collaboration Platforms.
With a growing tally of high-profile incidents, multiple warnings from European and US agencies on increased cyber-threats, and employees tempted to use collaborative tools to share information, causing Shadow IT, leaders across industries are under pressure to reduce risk from data attacks and prevent data leakage.
Register for the Axway Syncplicity webinar and learn how to reduce damages due to ransomware attack and gain control of Shadow IT using a secure content collaboration platform.
Let's Face It -- There is No Solution that Prevents Ransomware Attacks
Some surveys unveil ransomware losses for businesses can average $2,500 for each incident, with businesses willing to shell out upwards of $50,000 to decrypt their data.
Ransomware appears between 6 key cyber threats most dangerous for organizations this year. Last year, was a plague of ransomware attacks, with targets including Britain’s National Health Service, San Francisco’s light-rail network, and big companies such as FedEx. Ransomware is a relatively simple form of malware that breaches defenses and locks down computer files using strong encryption. Hackers then request money in exchange for digital keys to unlock the data. Usually, victims have no choice and often pay, especially if the material encrypted hasn’t been backed up.
Read 8 Tips for How to Prevent & Recover from Ransomware
Shadow IT is a real problem for IT Teams
The growth of cloud-based software, along with the continued outsourcing of enterprise data services, has led to an explosion of shadow IT problems for large enterprise. Now while Shadow IT sounds very malicious, it usually is innocently deployed. Most of the time, it is born within an organization simply because employees are trying to be productive. Hosting and moving files using an open consumer file sharing platform, for example, can lead to serious security risks. When employees and departments start ‘piece-milling’ enterprise software solutions together that are not approved by IT, sensitive client and internal data can be made susceptible to breach.
Learn more about why shadow IT is a problem
A Secure Content Collaboration and File Sharing Solution Can Help
Axway Syncplicity is an innovative and robust cloud-based solution built on a hyrid-cloud archieecture that provides seamless and automatic access to files,shared folders with strong security features that make IT very happy.
BY SCOTT LEWIS, SENIOR DIRECTOR, PRODUCT & SOLUTION MARKETING, AXWAY
Gartner has stated in its recent Magic Quadrant for Content Collaboration Platforms (read the full report here) that 80% of large and midsize organizations in mature regions will have deployed one or more content collaboration platform (CCP) products. Gartner defines CCP as a range of content-centric platforms enabling secure file productivity and content collaboration for individuals and teams as well as supporting the creation of a modern digital workplace. It is the evolution of the EFSS (Enterprise File Sharing and Synchronization) products.
Now this is not meant to be lesson on CCP and MFT but let’s step back and look at both and why there is a value in bridging the two.
CCP solutions address the use cases of people sharing and collaborating very well with other people be it within an organization and with customers, partners and suppliers.
The focused is placed on ease of use and universal access from any device, anytime, anywhere to optimize collaboration with other individuals.
On the other hand, with Managed File Transfer (MFT) solutions the use cases are driven by business processes typically between systems of record which are event and scheduled driven. Premiums are places on automation, monitoring and security. Think “locked down back office processes”.
There is definitely a “better together” scenario if we can bridge MFT with CCP we could open up many new use cases that we have not been able to support before.
Been there, done that but failed
In particular, MFT vendors tried to include file sharing and human based file transfer use cases into their offer. They delivered Frankenstein like products that end users basically refused to use as they were not finding the simplicity they desired. Also, patterns and use cases are so different that it was also creating performance issues on the MFT side. But the intention is still valid, to achieve maximum efficiency and to address hybrid patterns within the organization, IT need to deliver MFT and CCP and expose them as consumer like services to end-users.
Solution is not replacing one with the other
Whatever solution that tried to replace other - MFT by EFSS or EFSS by MFT was just doomed to fail. Both serve a vital purpose and bridging the two properly opens the door to many new possibilities. This is the approach we have taken here at Axway. We have created a bridge between our leading Axway Syncplicity CCP solution and our leading Axway SecureTransport MFT Gateway solution. The two solutions are governed solutions and managed and controlled by IT. Doing so permits new use cases such as an application delivering files to a person or a team, and a person or team sending a file to an application. All while providing the familiar user interface the end users are already using with the benefits of secure anytime, anywhere, any device access.
Take advantage of bridging CCP and MFT
Axway SecureTransport and Syncplicity customers can download the Syncplicity Connector for SecureTransport for free from the Axway AMPLIFY marketplace and start transforming the way their organization collaborates and innovates.
Syncplicity is an important ally for enterprises determined to protect their content. It can be highly sensitive content like PII – personally identifiable information. Or perhaps something less sensitive, such as public data on a website. Either way, if there’s a breach, it’s not good.
If you want your business to remain viable and competitive, security matters. But to maintain a high level of content security, experience matters. That’s where Syncplicity comes in. As a company with experience managing millions of files for our customers using our content collaboration platform, we take data protection very seriously. It’s probably why we’ve become such a valued ally to so many.
Fact is, Axway Syncplicity recently received one of the highest scores for security capability in Gartner’s Critical Capabilities Research for Content Collaboration Platforms – especially in use cases involving Centralized Content Protection. And this comes just as regulatory compliance is heating up. With Europe’s General Data Protection Regulation (GDPR) taking effect in May 2018, and directives such as PrivacyShield in the U.S., data security and content protection are top of mind for enterprises around the globe. And they’re looking to the cloud for answers.
Securing sensitive content
Keeping sensitive content secure is a big part of a company’s overall data protection strategy. With Syncplicity’s DLP integration capability, organizations are moving sensitive and confidential content to the cloud to enforce security policies. And they’re doing it by leveraging their existing DLP solution. Syncplicity integrates with top DLP solution providers, including leaders in the 2017 Gartner Magic Quadrant for Enterprise Data Loss Prevention (DLP), to give customers a seamless, reliable way to manage sensitive content – including files stored in Syncplicity. Symantec Data Loss Prevention, Digital Guardian and McAfee DLP Prevent, are some of the trusted brands Syncplicity integrates with.
How does this work? Well, organizations can now leverage their existing DLP infrastructure to detect when sensitive content is added to Syncplicity. Access to files and sharing is restricted based on DLP classification. Classification is done in the DLP engine, which identifies what is considered sensitive whether it’s personally identifiable data (PII), health records, intellectual property, or customer or partner information.
Through this integration, companies can enforce file and folder sharing restrictions based on corporate policies, allowing them to adhere to strict security and compliance regulations and requirements. For example, Sara in HR can see PII of employees in, say, the U.S., but other U.S. employees can’t. At the same time, Sara is unable to view PII associated with employees in Europe. Companies can customize policies based on region, employee type and department. And these policies are easily adjusted by approved teams using an administrative console.
Insider threats and cyber crimes
Regulatory compliance is a key reason for DLP solutions and strategies, but there are other business drivers. Insider threats and cyber crimes such as those involving ransomware jeopardize business operations and may put your organization out of compliance with regional or industry regulations. Exposure to ransomware is particularly costly because it not only affects business operations, but will also carry a stiff, 4 percent fine for breaking GDPR mandates starting in May 2018.
Syncplicity lets you track user behavior and recover files. Combine this with your existing DLP capability, and you’ll have a much more comprehensive solution – one that secures sensitive data, applies policies to that data, tracks user behavior (digital footprint) and lets you recover from internal or external content breaches.
Learn more about how we can help you protect your sensitive content with advanced data protection solutions that combine your existing DLP capabilities with Syncplicity.
We have decided to declare today worldwide Mobile Productivity Day.
We have done this because today represents an occurrence of an unusual magnitude, and of cosmic proportions for mobile workforces everywhere: It’s Saint Patrick’s Day and the first day of March Madness!
Whether you are on a business trip (or at a bar drinking green beer) or working from home (or at a bar watching basketball with your friends), you don’t need a lucky clover to convince your colleagues you are busy at work. You have Syncplicity by Axway.
No matter how you decide to spend the day, here are a few tips to make sure your boss thinks you are productive. Err, we mean you stay productive.
Now, if you don’t have Secure Shared Files for file-level rights management activated for your enterprise, please don’t confuse us with Snapchat, and be careful what you post! But if you do have Secure Shared Files go ahead and post what you want, you can always pull it back later, no matter where it ends up.
In conclusion, whether you are watching 3-point shots, taking too many shots of Irish whisky, or avoiding getting your mug shot taken, be sure to use Syncplicity by Axway so you don’t miss out on your shot at that big promotion.
Let the mayhem begin and remember, in all seriousness, every day can be a mobile productivity day.
Happy St. Patty’s Day and March Madness!!!
Today we are "launching" a comprehensive Customer Success Program that we believe is first of its kind in this industry. It is a bit of a misnomer to say we are "launching", because we've been doing it for years. Today we are making available a veritable ton of resources to help our customers, large and small, evaluate and deploy EFSS enterprise-wide more easily and become heroes in their organizations.
Consumerization of IT is changing the way employees select apps to help them be more productive. Whether purchased, or used for free, a new breed of applications is making it easier for end users to get started with very low "friction." Of course, this trend doesn't change the requirement for IT professionals to protect corporate assets-- in fact, this makes it harder.
This virtual tug-of-war between end users and IT doesn't need to escalate into an all-out conflagration. In fact, we think it provides one of the best opportunities for IT to become heroes in their organizations. After all, what could be more impressive than safely and securely keeping your users at the cutting edge of technology?
As part of the Syncplicity by Axway Customer Success program, we are making a lot of information and assets available to you. These include methodologies for evaluating and deploying EFSS within your IT environment and for driving engagement with employees, a training site dubbed Syncplicity by Axway University where users and IT can watch training videos, and a collection of marketing assets you can use internally to drive awareness, adoption, and engagement of Syncplicity by Axway.
That said, we thought we would highlight a few key learnings from years of helping drive some of the industry's largest active deployments:
The goal is engagement, not deployment.
In the past, software companies would sell you software licenses and maintenance, and whether your users used it or not was your problem. With SaaS, usage is both of our problems. It's our problem because most likely, you will start small and buy more licenses only when adoption grows. That's the beauty of the new model, because it forces us to always stay on our toes and be constantly innovating (something we love to do!). It's your problem, however, if your employees don't use what you bought-- they will continue to make your organization less secure by adopting consumer-grade tools. Like never before, we are in this together!
Engagement starts with adoption, and adoption starts with awareness.
Gone are the days when all it took to get software usage was to make it available. Employees are bombarded with too many messages, and now we are all sophisticated enough to jump on to the Internet to find solutions when we need them, even if a solution is already pre-installed on a device! To combat this, the new world needs to meet the old world. Our customers are driving massive initial awareness internally through a combination of digital and physical marketing. That's right... Marketing. That's why we work with our customers to develop compelling content that they can send to their end users to drive awareness, but also help them with physical media like posters, and even help with best practices for launch parties! Simply put, you have to keep driving the word out and we are here to help.
Engagement is driven by emotion.
We've all heard the of the notion that end users will decide if they love an app within the first 30 seconds of using it (that's why we designed our apps so they'll love them at first swipe! But even then, users won't try an app unless there's something in it for them. That's why we think it is important to help them understand exactly how a solution will change the way they work with contextually relevant use cases. To help you do that, we've designed a catalog of assets for our customers to use internally to help create that "a ha" moment by highlighting use cases and features that emotionally connect with users-- directly hitting on some really painful day-to-day tasks that simply vanish the moment they adopt Syncplicity by Axway.