BY SCOTT LEWIS, SENIOR DIRECTOR, PRODUCT & SOLUTION MARKETING, AXWAY
Gartner has stated in its recent Magic Quadrant for Content Collaboration Platforms (read the full report here) that 80% of large and midsize organizations in mature regions will have deployed one or more content collaboration platform (CCP) products. Gartner defines CCP as a range of content-centric platforms enabling secure file productivity and content collaboration for individuals and teams as well as supporting the creation of a modern digital workplace. It is the evolution of the EFSS (Enterprise File Sharing and Synchronization) products.
Now this is not meant to be lesson on CCP and MFT but let’s step back and look at both and why there is a value in bridging the two.
CCP solutions address the use cases of people sharing and collaborating very well with other people be it within an organization and with customers, partners and suppliers.
The focused is placed on ease of use and universal access from any device, anytime, anywhere to optimize collaboration with other individuals.
On the other hand, with Managed File Transfer (MFT) solutions the use cases are driven by business processes typically between systems of record which are event and scheduled driven. Premiums are places on automation, monitoring and security. Think “locked down back office processes”.
There is definitely a “better together” scenario if we can bridge MFT with CCP we could open up many new use cases that we have not been able to support before.
Been there, done that but failed
In particular, MFT vendors tried to include file sharing and human based file transfer use cases into their offer. They delivered Frankenstein like products that end users basically refused to use as they were not finding the simplicity they desired. Also, patterns and use cases are so different that it was also creating performance issues on the MFT side. But the intention is still valid, to achieve maximum efficiency and to address hybrid patterns within the organization, IT need to deliver MFT and CCP and expose them as consumer like services to end-users.
Solution is not replacing one with the other
Whatever solution that tried to replace other - MFT by EFSS or EFSS by MFT was just doomed to fail. Both serve a vital purpose and bridging the two properly opens the door to many new possibilities. This is the approach we have taken here at Axway. We have created a bridge between our leading Axway Syncplicity CCP solution and our leading Axway SecureTransport MFT Gateway solution. The two solutions are governed solutions and managed and controlled by IT. Doing so permits new use cases such as an application delivering files to a person or a team, and a person or team sending a file to an application. All while providing the familiar user interface the end users are already using with the benefits of secure anytime, anywhere, any device access.
Take advantage of bridging CCP and MFT
Axway SecureTransport and Syncplicity customers can download the Syncplicity Connector for SecureTransport for free from the Axway AMPLIFY marketplace and start transforming the way their organization collaborates and innovates.
Syncplicity is an important ally for enterprises determined to protect their content. It can be highly sensitive content like PII – personally identifiable information. Or perhaps something less sensitive, such as public data on a website. Either way, if there’s a breach, it’s not good.
If you want your business to remain viable and competitive, security matters. But to maintain a high level of content security, experience matters. That’s where Syncplicity comes in. As a company with experience managing millions of files for our customers using our content collaboration platform, we take data protection very seriously. It’s probably why we’ve become such a valued ally to so many.
Fact is, Axway Syncplicity recently received one of the highest scores for security capability in Gartner’s Critical Capabilities Research for Content Collaboration Platforms – especially in use cases involving Centralized Content Protection. And this comes just as regulatory compliance is heating up. With Europe’s General Data Protection Regulation (GDPR) taking effect in May 2018, and directives such as PrivacyShield in the U.S., data security and content protection are top of mind for enterprises around the globe. And they’re looking to the cloud for answers.
Securing sensitive content
Keeping sensitive content secure is a big part of a company’s overall data protection strategy. With Syncplicity’s DLP integration capability, organizations are moving sensitive and confidential content to the cloud to enforce security policies. And they’re doing it by leveraging their existing DLP solution. Syncplicity integrates with top DLP solution providers, including leaders in the 2017 Gartner Magic Quadrant for Enterprise Data Loss Prevention (DLP), to give customers a seamless, reliable way to manage sensitive content – including files stored in Syncplicity. Symantec Data Loss Prevention, Digital Guardian and McAfee DLP Prevent, are some of the trusted brands Syncplicity integrates with.
How does this work? Well, organizations can now leverage their existing DLP infrastructure to detect when sensitive content is added to Syncplicity. Access to files and sharing is restricted based on DLP classification. Classification is done in the DLP engine, which identifies what is considered sensitive whether it’s personally identifiable data (PII), health records, intellectual property, or customer or partner information.
Through this integration, companies can enforce file and folder sharing restrictions based on corporate policies, allowing them to adhere to strict security and compliance regulations and requirements. For example, Sara in HR can see PII of employees in, say, the U.S., but other U.S. employees can’t. At the same time, Sara is unable to view PII associated with employees in Europe. Companies can customize policies based on region, employee type and department. And these policies are easily adjusted by approved teams using an administrative console.
Insider threats and cyber crimes
Regulatory compliance is a key reason for DLP solutions and strategies, but there are other business drivers. Insider threats and cyber crimes such as those involving ransomware jeopardize business operations and may put your organization out of compliance with regional or industry regulations. Exposure to ransomware is particularly costly because it not only affects business operations, but will also carry a stiff, 4 percent fine for breaking GDPR mandates starting in May 2018.
Syncplicity lets you track user behavior and recover files. Combine this with your existing DLP capability, and you’ll have a much more comprehensive solution – one that secures sensitive data, applies policies to that data, tracks user behavior (digital footprint) and lets you recover from internal or external content breaches.
Learn more about how we can help you protect your sensitive content with advanced data protection solutions that combine your existing DLP capabilities with Syncplicity.
Did you know Major League Baseball (MLB) uses Syncplicity by Axway to power their digital transformation? It’s a great story about how MLB is driving engagement, making it easier for users including baseball scouts to access and share data, securely. So we asked Dan Gainey of MLB to tell us all about it in a webinar to be held July 19. You should be there.
If you’ve never heard Dan speak – or even if you have – you’re in for a treat. Just ask anyone who attended IMAGINE SUMMIT 2017 in Atlanta, or who packed the house at Gartner IT Expo last year. The webinar happens soon after the MLB All-Star Game, so Dan will surely have stories to share about how Syncplicity by Axway helped the league streamline internal collaboration across one of their major events.
Dan Gainey weaves in key themes of digital transformation that impact the digital workplace. If you’re in IT, or manage collaboration, mobility or security, this webinar will provide you with vital insight providing a 360-degree view of what digital transformation looks like across critical groups and the business impact.
To register click here.
We're excited to have won CRN’s 2014 Enterprise App Award in the productivity category.
The “Appys” recognize outstanding achievement by developers of enterprise mobile apps, with apps evaluated by CRN’s editors on functionality, suitability to task, ease of use, innovation and potential value to solution providers, their customers and the market in general.
CRN evaluated a number of mobile applications for productivity and recognized Syncplicity by Axway as a winner for delivering a powerful enterprise-class file sync and share solution with a completely redesigned iPhone app.
EMC Syncplicity by Axway’s iPhone app launched this summer provides enterprise users with a completely re-built mobile application that incorporates a very intuitive, consumer-grade user interface that innovates in three key areas: beauty, efficiency, and power.
With 86% of today’s business leaders believing UX is just as important for enterprise apps as it is for consumer apps, Syncplicity by Axway has set the bar on UX for file sharing apps across the enterprise mobile work/collaboration space. For a quick demo of the product’s key features click here.
This week, Syncplicity by Axway will be competing against other Appy winners for the Best of Show award at CRNs Tech Tank 2014 by showcasing our key product innovations.
Today we are "launching" a comprehensive Customer Success Program that we believe is first of its kind in this industry. It is a bit of a misnomer to say we are "launching", because we've been doing it for years. Today we are making available a veritable ton of resources to help our customers, large and small, evaluate and deploy EFSS enterprise-wide more easily and become heroes in their organizations.
Consumerization of IT is changing the way employees select apps to help them be more productive. Whether purchased, or used for free, a new breed of applications is making it easier for end users to get started with very low "friction." Of course, this trend doesn't change the requirement for IT professionals to protect corporate assets-- in fact, this makes it harder.
This virtual tug-of-war between end users and IT doesn't need to escalate into an all-out conflagration. In fact, we think it provides one of the best opportunities for IT to become heroes in their organizations. After all, what could be more impressive than safely and securely keeping your users at the cutting edge of technology?
As part of the Syncplicity by Axway Customer Success program, we are making a lot of information and assets available to you. These include methodologies for evaluating and deploying EFSS within your IT environment and for driving engagement with employees, a training site dubbed Syncplicity by Axway University where users and IT can watch training videos, and a collection of marketing assets you can use internally to drive awareness, adoption, and engagement of Syncplicity by Axway.
That said, we thought we would highlight a few key learnings from years of helping drive some of the industry's largest active deployments:
The goal is engagement, not deployment.
In the past, software companies would sell you software licenses and maintenance, and whether your users used it or not was your problem. With SaaS, usage is both of our problems. It's our problem because most likely, you will start small and buy more licenses only when adoption grows. That's the beauty of the new model, because it forces us to always stay on our toes and be constantly innovating (something we love to do!). It's your problem, however, if your employees don't use what you bought-- they will continue to make your organization less secure by adopting consumer-grade tools. Like never before, we are in this together!
Engagement starts with adoption, and adoption starts with awareness.
Gone are the days when all it took to get software usage was to make it available. Employees are bombarded with too many messages, and now we are all sophisticated enough to jump on to the Internet to find solutions when we need them, even if a solution is already pre-installed on a device! To combat this, the new world needs to meet the old world. Our customers are driving massive initial awareness internally through a combination of digital and physical marketing. That's right... Marketing. That's why we work with our customers to develop compelling content that they can send to their end users to drive awareness, but also help them with physical media like posters, and even help with best practices for launch parties! Simply put, you have to keep driving the word out and we are here to help.
Engagement is driven by emotion.
We've all heard the of the notion that end users will decide if they love an app within the first 30 seconds of using it (that's why we designed our apps so they'll love them at first swipe! But even then, users won't try an app unless there's something in it for them. That's why we think it is important to help them understand exactly how a solution will change the way they work with contextually relevant use cases. To help you do that, we've designed a catalog of assets for our customers to use internally to help create that "a ha" moment by highlighting use cases and features that emotionally connect with users-- directly hitting on some really painful day-to-day tasks that simply vanish the moment they adopt Syncplicity by Axway.
Don’t let its small size fool you. Your iPhone holds a whole world of unlimited productivity inside. If you use Syncplicity by Axway for iPhone, you know some of what we mean.
You know we mean anytime, anywhere access to reports, briefs, calendars, meeting notes, presentations, videos, and files of all sizes. You know we mean editing, syncing, and sharing, wherever and whenever, all from your iPhone.
But we’d like to introduce you to more. The NEW Syncplicity by Axway app unleashes even more iPhone productivity.
We’d go on and on, but our new iPhone app is not just about new, added features. It’s about reimagining the possibilities with an entirely new iPhone experience. One that provides you with productivity, unbound.
Watch our 52-second “Productivity Unbound” video.
We’ll tell you right now. The second you open Syncplicity by Axway’s new iPhone app, it’s going to be love at first swipe.
Our secure, enterprise file sync and share solution has always featured a consumer-grade UX users love. That’s why Gartner referred to our “modern UI” and “enhanced user experience” in naming us 2014 Magic Quadrant leaders. But our new iPhone app sets the UX bar even higher. Way, way higher.
In building this app, we set out to innovate in three key areas: beauty, efficiency, and power.
Beauty: The app is visually stunning and personalized from the very first time you use it.
Efficiency: We have designed innovative ways to navigate vast amounts of information and access features with the simple swipe of the thumb.
Power: We have packed an enormous amount of functionality into a very small device without making it complicated.
Through radical design innovation, we’ve created a fresh, elegant interface that’s as attractive and easy to use as it is powerful. New globally recognized avatars help orient the user throughout the app, and a three-panel main screen view brings unprecedented function and form to the iPhone’s limited real estate.
Bet you already want to meet our new app. No problem. We’ve set it all up.
Watch our 36-second Love at First Swipe video.
The next big boost in business productivity is near at hand, and it won’t come from people working harder or longer. “Knowledge workers” will become more productive, as our tools gain greater ability to serve up information without our having to ask for it.
So predicts Gigaom’s Stowe Boyd—the self-described web anthropologist, futurist, and analyst who coined the term “hashtag.”
In his report Context is king: accelerating productivity through context, Boyd says today’s knowledge workers spend 38% of their time searching for information. As our tools gain the ability to do this searching for us, we’ll gain more time for thinking, creating, and experimenting—in other words, more time being productive.
Context is the key to productivity
Advancements in productivity will be based on our technology’s ability to recognize and leverage “context,” says Boyd.
Say, for example, you’re using your smartphone sync-and-share app to share Document X with a colleague. A context-sensitive tool will be able to recognize this scenario and automatically suggest you send related Documents Y and Z.
We’re already leveraging context
As Boyd’s report points out, Syncplicity by Axway is already doing this. We use “predictive analytics” to recognize context, and gather and present relevant information to the user.
In the context of a meeting, for example, Syncplicity by Axway Meeting Insight™ will automatically prompt the organizer with quick and easy ways to share relevant documents with attendees, eliminating the need to search for them or spend time typing email addresses.
Get ready. Get Syncplicity by Axway.
To position their organizations for the next big boost in productivity, Boyd argues that IT leaders should integrate secure, high-performance file sync-and-share technologies that straddle desktop and mobile platforms. “Work is increasingly reliant on this…computing architecture,” he writes, “it forms the basis of…the network of people and information that we rely on to get work done.”
To read more about the future of productivity, download the report now: Context is king: accelerating productivity through context
It’s official—in its analysis of 19 different Enterprise File Synchronization and Sharing (EFSS) solutions, Gartner positioned Syncplicity by Axway as a leader in its esteemed Magic Quadrant! How’d we get there? We think it was with a little magic…and a vision—our vision for reinventing file sharing and mobile collaboration for the enterprise.
As we see it, users are going to adopt your software only if it has a great UX. Without it, they’ll ditch your EFSS and fall back on consumer-grade file sharing software, which lacks important security features.
In addition to Syncplicity by Axway’s enterprise-grade security capabilities we’ve also created a consumer-grade UX that users love.
“Completeness of vision” is one of the two criteria Gartner uses to graphically assess market competitors. For our completeness of vision, we were placed furthest on the axis. We were also second furthest for “ability to execute.”
An enterprise-grade solution that gives IT the control they need, and a UX that users love. Now that’s magic.
To read first-hand what they have to say about Syncplicity by Axway, download a complimentary copy of the Gartner Magic Quadrant for EFSS click here.
At Syncplicity by Axway, we use our sync and share software day in and day out—so much so that it’s become an indispensable part of our lives. Of course, we think it’s the best thing since sliced bread, but honestly, our opinion doesn’t matter all that much. It’s what our customers think that’s important. That’s why we like to check in with them once in a while to get a better understanding of what’s working for them and what we could be doing better.
In April, we asked customers for their feedback and here’s what they told us:
Syncplicity by Axway is a secure alternative to Dropbox.
78% of customers who chose Syncplicity by Axway were seeking a more secure solution than Dropbox.
Don’t get us wrong; Dropbox is a great application for consumers, but not the enterprise. Corporate IT infrastructures and storage systems require heavy duty security to protect valuable data. As an EMC company, Syncplicity by Axway was designed to meet the security needs of businesses in the most demanding industries, like finance and healthcare. At the same time, we offer the choice of on-premises, cloud, or hybrid storage, which sets us apart from all the other sync and share tools out there. Source: TechValidate. TVID: 62E-830-8AE
It's better than FTP.
29% of Syncplicity by Axway customers use our software as an FTP replacement.
FTP solutions are difficult to use and costly to support. That’s why our customers are choosing Syncplicity by Axway. Not only do we make it easy for users to collaborate securely regardless of file size, nearly one-third of customers who took the survey reported that our sync and share solution significantly reduces costs and boosts ROI. Source: TechValidate. TVID: DB6-884-BE1
It’s increasing productivity anywhere, anytime.
“Syncplicity by Axway is the only reliable file-sharing solution for a distributed workforce, and does not require any additional infrastructure.” Vice President, Technology Company
Syncplicity by Axway is an innovative, easy-to-use, powerful application that’s constantly exceeding the expectations of today’s mobile workforce. Our recent Go Lite campaign put our apps to the test and proved that smartphones and tablets can do everything a laptop or desktop can do, all while increasing productivity. Source: TechValidate. TVID: 28F-1D8-B5A
It provides real-time backup and continuous availability to files.
46% of customers surveyed reported that real-time backup is critical and nearly half chose Syncplicity by Axway to meet this need.
Real-time syncing and sharing has the added benefit of being a backup solution that provides continuous availability to documents from any device or computer. Syncplicity by Axway protects against hardware failure and automatically versions documents to safeguard against unintentional file overwrites and other human errors. When disaster strikes, your users will still have access to their documents. Source: TechValidate. TVID: 55B-3A6-6BA
What else did we learn?
Customers love the security that Syncplicity by Axway provides.
“EMC Syncplicity by Axway has greatly increased our ability to secure data and control its ability to be shared,” and we empower users with the art of collaboration.
Source: TechValidate. TVID: ECA-966-A64
Syncplicity by Axway provides immediate ROI.
78% of respondents predicted an immediate return on investment (ROI) based on improved end-user productivity. Source: TechValidate. TVID: 28A-964-C2B
As we collected feedback on Syncplicity by Axway, there’s one thing that became clear: we can never stop innovating. We’ve broken new ground with mobile apps that provide an incredible UX and unique functionality, but those innovations will quickly become the new norm—the baseline by which our next generation of apps is measured. Our customers have made it clear that as file sync and share plays an increasingly important role in how they work, their expectations will rise. It’s our challenge and responsibility to consistently exceed them.
Our survey gave us some pretty good insights into how customers are using Syncplicity by Axway and what they value most about it. But we don’t want the conversation to end here. Tell us what you think -- take the survey or email us.
To review results of the TechValidate survey click here.