April 11, 2018   |   by Kristie Conner

The changing face of Enterprise File Sync and Share

The content collaboration platform (CCP) market, formerly enterprise file sync and share, is going through a period of rapid transformation. CCP is a key building block for digital transformation as enterprises look to modernize their infrastructure to power a modern, digital workplace. Some, CCP solutions are providing enterprises with a path to modernize their infrastructure and realize the productivity benefits of a secure mobile, digital workforce while ensuring data is stored securely and in line with changing data protection regulations.  True digital transformation requires unlocking unstructured data from within legacy infrastructure – home directories, group shares and making it easily accessible to enterprise users from any device, anywhere while offering security and a feature rich CCP solution.

For CCP solutions to truly enable digital transformation – businesses need to understand their infrastructure and security requirements and then map to the right CCP solution. Whether from an application or infrastructure perspective, CCP solutions will need to adapt to ensure their place as strategic and competitive tool for today’s businesses.  

The Digital Workplace
As businesses look to capitalise on the productivity benefits of modern technologies a key trend has been mobility and BYOD. CCP vendors continues to prioritise the “anytime anywhere” working model, enabling the digital workplace while giving senior-level executives peace of mind around security and governance. CCP providers that specialise in hybrid options allow businesses to easily align their data storage with their business needs – whether on premises, in the cloud, a private cloud or a combination of the three.

The digital worker requires seamless access to content “anytime anywhere” on any device regardless of where it resides in the enterprise, but they also require integration with popular user productivity tools like Microsoft Office 365.  Modern EFSS providers are not only providing the infrastructure for secure mobile access, but collaboration functionality that improves productivity.

Additionally, as cloud solutions play an increasingly large role, a progressive CCP solution will need to ensure that enterprises maintain flexibility, something that can be achieved through hybrid cloud solutions. Not all data is created equal and large, global corporations need the flexibility that comes with a hybrid cloud offering, allowing them to customize their environment, combining public or private cloud and on premise, without sacrificing usability.

An Infrastructure for Tomorrow – Security, Compliance and Data Protection

With uncertainty still surrounding data protection and compliance enterprises are operating in an increasingly complex environment. One such example is Privacy Shield that was recently approved to replace Safe Harbour. The one certainty is that businesses operating within Europe need to have a fine-grained understanding of what data they are collecting and the geographical regulations that apply to that data. To achieve this -- business are changing the way they evaluate new technology such as cloud, and how which their data is accessed and shared.

CCP can provide an answer. By providing a consolidated modern storage platform, CCP addresses the issues of distributed, costly and insecure legacy storage solutions, delivering a secure and compliant way to manage and store data. CCP solutions which enable infrastructure modernisation will also support enterprises in meeting the most stringent security, governance and IT administration requirements and avoiding costly fines for non-compliance.

And it’s not just being compliant that companies need to worry about. As more global enterprises become victims to ransomware attacks and business leaders become increasingly nervous, EFSS providers can support organisations with real-time backup, multi-folder sync features, retention policies and recovery plans.

What Next?
The CCP market is evolving to address an increasing number of business requirements to improve collaboration across the digital ecosystem and infrastructure modernization, while ensuring data is secure. Organizations are looking for vendors who integrate with office productivity solutions, like Microsoft Office 365 and connect to back-end content repositories to provide access to content that was previously not available unless you were behind the fire wall. Though integration, whether with applications or infrastructure, CCP can support the modernization of the workplace as a critical component to digital transformation in the modern business. 

To learn more read: Gartner Magic Quadrant for Content Collaboration Platforms.

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