January 13, 2016

Watch out Latin America. Here comes Syncplicity!

Today, Syncplicity announced plans to expand its footprint in Latin America by leveraging our partner network and increasing support for resellers. As the newly appointed head of sales in the region, I am excited and honored to lead this initiative.

The Latin American market for consumer-grade file sync and share solutions such as Dropbox, and Google Drive is growing exponentially.

Consumer-focused solutions, which allow users to synchronize and share files across desktops, laptops, and smartphones, are effective and convenient. However, they lack security features that are critical to the enterprise. Most notably, consumer-grade solutions store data in public clouds, which is a breach of most corporate IT policies and a huge problem for enterprise. Although well-meaning employees want to share work-related content with colleagues, doing so with consumer solutions increases compliance risk, and potentially exposes corporate data to outsiders.

As consumer-grade solutions gain popularity, Latin American companies are turning to enterprise-grade file sync and share (EFSS) solutions like Syncplicity for several key reasons.

  • Hybrid implementations enable companies to securely store sensitive information on-premises while keeping non-sensitive or consumer-facing information in a public cloud.
  • In sectors like government, healthcare, finance, banking, insurance, energy, and manufacturing, it is extremely important to protect content across its entire life cycle, from creation to management, distribution, and eventual disposal or archiving.
  • Enterprise-only features like information rights management (IRM) are a must-have in order to adequately protect corporate information across its life cycle.

My plan is to work diligently to expand our network of partners in the region, and to increase our level of support to resellers in our strategic market segments. Syncplicity is the premier enterprise-level file sync and share solution, and personally, I couldn’t be more excited to bring our robust EFSS and deep knowledge of enterprise-level security to the Latin America market.

— Gonzalo Merchan, Syncplicity Head of Sales and Business Development Latin America

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