The next big boost in business productivity is near at hand, and it won’t come from people working harder or longer. “Knowledge workers” will become more productive, as our tools gain greater ability to serve up information without our having to ask for it.
So predicts Gigaom’s Stowe Boyd—the self-described web anthropologist, futurist, and analyst who coined the term “hashtag.”
In his report Context is king: accelerating productivity through context, Boyd says today’s knowledge workers spend 38% of their time searching for information. As our tools gain the ability to do this searching for us, we’ll gain more time for thinking, creating, and experimenting—in other words, more time being productive.
Context is the key to productivity
Advancements in productivity will be based on our technology’s ability to recognize and leverage “context,” says Boyd.
Say, for example, you’re using your smartphone sync-and-share app to share Document X with a colleague. A context-sensitive tool will be able to recognize this scenario and automatically suggest you send related Documents Y and Z.
We’re already leveraging context
As Boyd’s report points out, Syncplicity is already doing this. We use “predictive analytics” to recognize context, and gather and present relevant information to the user.
In the context of a meeting, for example, Syncplicity Meeting Insight™ will automatically prompt the organizer with quick and easy ways to share relevant documents with attendees, eliminating the need to search for them or spend time typing email addresses.
Get ready. Get Syncplicity.
To position their organizations for the next big boost in productivity, Boyd argues that IT leaders should integrate secure, high-performance file sync-and-share technologies that straddle desktop and mobile platforms. “Work is increasingly reliant on this…computing architecture,” he writes, “it forms the basis of…the network of people and information that we rely on to get work done.”
To read more about the future of productivity, download the report now: Context is king: accelerating productivity through contextcomments powered by Disqus